Building an audience

Remember, even a fool has an audience; so gather the courage to say something?


With a world that has been brought together by the internet; your market then cuts across the borders of Zambia. Anyone on the planet can access your content.

If your goal is to one day get published and put your book on the market, then you must get interested in building an audience. How do you get to do that? Here are some tips:

Have a message: Possess a compelling message that has possessed you. What are you known for? It’s important that people have an idea of what you are all about.

Go: Take your message to “them”. Most times we think that just because we have an amazing idea, service or product, then everyone will come to us. Well, have you ever wondered why even great brands still continue to GO to “them”? I don’t mean that you should force your ideas on others.

Speak: Even a fool has an audience. Use the tools that give you a voice. How can you best communicate your message?


  • Social media,
  • blogs,
  • vlogs
  • YouTube channel


Be consistent: Whichever you pick as a way of sharing your thoughts; be consistent. Michael Hyatt; ex- CEO of Thomas Nelson suggests that consistency is more important than frequency. I agree based on my own experience with our first website. In two years, as simple as I am, we had managed to get close to 300,000 visits to our website. Considering I was merely using Facebook to drive traffic to it, we had gotten quite some good traction. To the point that we would be getting close to 1,000 visits a week. Had we continued on that trend, today would be a different story. Consistency then means that you are always engaging people on your page and leading them to your blog or website for detailed content.

What helps with being consistent?

  • Share what you learn from others on your page and acknowledge them. As long as you believe in what you are sharing from another source.
  • Give your opinion on a matter of interest to you and engage contributors
  • Schedule some of your posts for specific times. For instance, for the next 365 plus days for me, around 9 a.m, you will most likely see a quote by me posted on my page every day (Monday to Friday): I already have enough content for this.

How often should you write?

  • Engage people as often as possible through simple posts. But for something more detailed like a blog; once a week isn’t a bad start. Say every Friday at a particular time. The good thing about blogging is you can write on anything that tickles your fancy really. This makes content generation easier.
  • Remember being consistent is much more important than frequency.

For our website; www.ulendojourney.com, we have structured it in a way that allows us to provide content every day. This is practical for us because I don’t have to provide content for each day alone. So you can devise a plan to invite guest blogging. What helped us with consistency in the past for instance was:

  • Mondays: we talked about money
  • Wednesdays: An article by Dario
  • Thursdays: We profiled someone


Why have I focused on the aspect of expanding your influence?

Simply because the marketing of your product starts way before the product is done. THE TRUTH IS; one of the most challenging things is actually this aspect: selling so you must start building that audience way in advance.

  • It takes time so be patient
  • Be persistent
  • Be consistent

For some people, they already have an audience and in essence a market. People who have already established a level of influence with a particular group of people.


An example:

I think Pastor Gladys Paswani; founder of set apart International, has to a great extent an audience for her message that she has built over the years. The question would be, if she decided to write a book;

  • Has she harnessed her “grip” on that audience?
  • Does she have a database on the people who keenly follow her?
  • Has she created an online platform she can use to provide mentorship content? These are people she can mentor, not only through physical interaction but using online platforms.


What platforms do you have that give you an opportunity to “voice” out your thoughts?

  • Do you have a Facebook page?
  • Do you have a blog?