‘The goal of education is to replace an empty mind with an open one’
Blogging is an art, there are no absolutes. These are some tools not to limit you, but to get you started on this adventure. REMEMBER, YOU ultimately define the game!
Let’s say blogging is like fishing.
YOU are the fisher man (Woman, Babe, lady, Guy….)
Your Fishing Rod today will be WORDPRESS.
Your Bait is the CONTENT of your blog.
The Fish is your AUDIENCE.
…I Always wanted to be somebody, But now I realize I should have been more specific..
Some important questions you may want to ask before you write a single post on your blog are;
Who are you?
What are you passionate about?
What gets you?
What breaks you?
What’s your NICHE?
You cannot sustain what you aren’t passionate about.
In a single sentence, BLOG YOUR PASSION
‘…He that LEADS AND HAS NO FOLLOWERS IS SIMPLY TAKING A WALK…’
Translate Your Passion into ATTRACTIVE TARGETED CONTENT
Ensure your content is Simple, Specific & Sexy.
You may want to ask yourself;
Can a 7th Grader Understand?
What question am I answering?
Is it attractive to look at?
There are tools to actually help you answer these questions effectively:
No need to re-invent the wheel. Look for your competitors and do a creative rip off! Get ideas of what’s already out there, refine and write it better. It’s called INNOVATION
BUZZ SUMO lists blogs/articles related to yours. It can be your idea hub. Use it to find what kind of articles and information people are googling for. Use it to sharpen your idea.
Give me pictures! Not a thousand ways. Humans are visual beings! Capitalize on that with canva. Canva is the Amateurs Photoshop. An Online Design Tool that makes you look like a pro. Sometimes for Free!
PIXABAY gives you a supply of Stock Images for free! By the way, using Google pictures without permission is a criminal offence so you may want to go legal.
‘…It’s not how heavy the burden is, but how you carry it that matters…‘
To get your blog started, wordpress is a popular platform you can use. There is a free version of it on wordpress.com but we would love to focus on helping you install a ‘self-hosted’ paid version. Free may be attractive but is quite limiting! So to get your blog up and running, here are some quick steps:
BUY A DOMAIN NAME
After getting a host name, you also need to purchase what is called Hosting. Which is basically a place where all your blog files will be kept. Navigate to the hosting button on Godaddy and you will be guided from there.
Once your domain name and hosting is setup, you are now ready to set up your wordpress account. Login to your account area on Godaddy and you will notice a wordpress setup option. The advantage is that Godaddy has a Setup Wizard that does the setup for you. Follow those instructions and your wordpress will be ready to go. On the wordpress dashboard you will notice a number of easy to follow options to customize your blog. It has a very easy to use interface to update your blog.
‘Writing a blog without an audience in mind is like writing a love letter and addressing it: TO WHOM IT MAY CONCERN’
Once your blog is set and ready, always remember that your audience is the reason you actually write. So ensure to keep them updated, get their details and keep looking out for more. In other words; Follow, Capture, Engage
SLACK SOCIAL or HOOT SUITE
Most of your audience is probably using social media.
With Sprout Social, you can Schedule social media Posts even a month in advance. Monitor how your posts are faring from one dashboard.
You want to be a keeper. There may be so many fish in the sea but once you make your catch, don’t let the fish go!
Keep a subscriber base and build it with Mail Chimp! It even allows you to send automated mail in Bulk!
Hope these tools give you a good kick-start! Have fun!!
Minds are like parachutes, they only function when open…